Concept board
Description
A form of stimulus material,
comprising visual and/or verbal representation of an idea for a product or
service, often outlining its attributes and benefits and used to present this
idea to participants in research. These are usually mounted on large boards so
a group of people can easily see them. Such concept boards may be quite
polished and resemble advertisements, or they may be very rough and
'unfinished'.
Price:
Free as trial.
Uses:
·
It is made of only images
carefully selected to represent the mood and the feel that we would like to
have as a final result of the room.
·
Substantially is a visual collage
that can be made as a tactile, physical board searching images on magazines,
cutting and sticking them on an A3 cardboard or can be created as a digital
page, selecting images from the thousands and thousands of websites, grabbing
and sticking them in the digital board in a second.
·
We normally prefer to create our
concept boards as a digital page because it gives us more freedom in terms of
creativity and then prints them on our specifically designed boards so to be
more effective at the client presentations.
·
The concept is very useful at the
early stage of a project as a guide tool for the designer and for the client.
The client will understand the colour scheme, the materials and the overall
feeling and before proceeding further with the Sample Board, the
designer will have the client approval.
·
When it is made in the right way,
so as an organized display of the designer thoughts and ideas, it is a very
useful tool to use to effectively communicate the design ideas to the client.
·
The pros for the designer also is
not to lose track where, further in the project, will be overwhelmed by
fabrics, furniture, wallpaper, etc. In this way, the designer will always have
a guide to go back to the initial tracks and check the original goals
No comments:
Post a Comment